Four Key Items for an Emerging Manager to Grow Their Business

Over the years of meeting emerging managers I have found a common theme among them. They often believe when they start a money management firm, investors will automatically find them and invest. In other words, it is the “I build it and they will come” perspective.

The new managers often miss the point; they started a small business. With any business, there are many components to handle including marketing / business development, technology, hiring employees, vendors, compliance and operations. Similar to most businesses, marketing / business development is often the key to grow or slow the business. In this article we discuss several points related to marketing / business development.

Managers often believe once they hang their shingle and start their business, investors will automatically flock to them. However, it should be understood, unless the manager has deep pockets or some large initial investors, they will often spend the first several years trying to get onto the radar of many investors and platforms.

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