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In 2013, we posted a blog post titled, 5 Tips for Driving Conversions in B2B Email Marketing. To our delight, this post generated a lot of interest amongst our readers. As such, we’ve decided to revisit the email marketing topic and provide more tips for boosting success. Here goes! Tip #1: Initiate a Conversation In typical face-to-face interactions, there is a back and forth of dialogue and exchange of ideas. This same concept should hold true in your email marketing. But many marketers are delivering a one-way monologue, whereby they hit their contacts with general marketing messages at periodic points dictated by an editorial calendar. This approach does nothing for engaging your target audience. Use your email program to build...
The Importance of Integrated Marketing in the Brokerage (or Any) Business Whether you’re a fan of the Kardashian family or not, you’ve gotta give one thing to them – they know how to market, and how to turn their name into a brand with a consistent integrated effect. Not everyone knows how to do that intuitively, but there are actually many things you can do – some quite easy – to make your brokerage recognizable to your prospect base. First, and foremost, make sure that everything you are doing that has to do with any form of firm communication has a SIMILAR LOOK AND FEEL. So let’s start with some basics and go from there. FIRM LOGO – Do you...
