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View AllMarketing Strategy: Customer Segmentation
When I am talking with a friend or colleague who wants to kickstart their marketing efforts, my approach is “simpler is better”. It’s a lot like getting off the couch and back into the gym. Often the best way is to start simple and then build up from there. So, what I’d like to suggest to you as a NIBA member firm is to get started with SEGMENTATION of your contacts and customers. Imagine the difference in experience for a commodities trader who receives an email promoting opening an account. In the first email, it has a general header that seems to focus on equity indexes and has several forex symbols shown. In the second example, the entire header is...
Ascent Capital Management Congratulates NIBA's 30th Anniversary
Ascent Capital Management has been an active member of the NIBA since we were established in 2011. The NIBA provides several tools to assist firms to maintain compliance with many of the regulatory changes that have become commonplace in our industry. Semi-annual meetings with various speakers on many diverse topics are just some ways that the NIBA helps keep its members up to speed and avoid regulatory issues. New products, changes to AML requirements and Cyber-Security have been some examples of past areas of education. Of course, attendees are encouraged to ask questions at the conclusion of the panel discussion to help their understanding of the topics at hand. Often the NFA participates and are always very accommodating to answer...
Looking for a Summer Intern?
DePaul University remains a terrific source of qualified, quick-to-learn, hardworking individuals who have an interest in the derivatives business. Many NIBA members have welcomed students from the University as summer interns -- several of those interns have gone on to become employees. For more information, contact Mark Shore, mshore1@depaul.edu.