Do Better Marketing: Stop Sending Email
Marketing Automation Is The Next Step In Talking With Your Customers and Prospects Why would you want to stop sending emails to improve your marketing? OK, we admit: we don’t actually want you to stop emailing altogether. But we would suggest that the days of opening futures accounts and adding new customers by blasting your entire email list are over. The marketplace has shifted in many different ways, and marketing has changed also. People have an aversion to being mass-marketed -- they want you to recognize what is unique about them and tailor your communications with them accordingly. Last week at the 6th Annual Joint NIBA/DePaul University Symposium in Chicago, we presented the idea that futures brokers and financial firms would benefit from using Marketing Automation to more effectively reach the right people, at the right time, with the right message. Email Marketing To understand marketing automation, you need...