The Importance of Integrated Marketing in the Brokerage (or Any) Business
The Importance of Integrated Marketing in the Brokerage (or Any) Business Whether you’re a fan of the Kardashian family or not, you’ve gotta give one thing to them – they know how to market, and how to turn their name into a brand with a consistent integrated effect. Not everyone knows how to do that intuitively, but there are actually many things you can do – some quite easy – to make your brokerage recognizable to your prospect base. First, and foremost, make sure that everything you are doing that has to do with any form of firm communication has a SIMILAR LOOK AND FEEL. So let’s start with some basics and go from there. FIRM LOGO – Do you have one? If not, you can create one yourself or have one custom made for under $100, if you’re not already working with an agency or graphic designer. Simply do...