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Marketing Strategy: Customer Segmentation
When I am talking with a friend or colleague who wants to kickstart their marketing efforts, my approach is “simpler is better”. It’s a lot like getting off the couch and back into the gym. Often the best way is to start simple and then build up from there. So, what I’d like to suggest to you as a NIBA member firm is to get started with SEGMENTATION of your contacts and customers. Imagine the difference in experience for a commodities trader who receives an email promoting opening an account. In the first email, it has a general header that seems to focus on equity indexes and has several forex symbols shown. In the second example, the entire header is...
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NFA Celebrates NIBA's 30th Anniversary
Congratulations to the NIBA on its 30th anniversary! As the self-regulatory organization for the derivatives industry, a critical element of NFA's mission is to ensure that all NFA Members understand their regulatory obligations. During the past few decades, NFA and the NIBA have often collaborated to develop educational materials, draft notices and deliver programs specifically customized for the NIBA's membership. NIBA Chairman and Founder Melinda Schramm and her team work tirelessly to identify these educational opportunities and ensure that each program successfully addresses the needs of derivatives professionals. For example, NFA and the NIBA recently delivered a webinar entitled "Navigating Regulatory Requirements in a Hybrid Environment." Feel free to access this informative webinar on NFA's website. NFA looks forward to...
Member Announcements
Ascent Capital Management Congratulates NIBA's 30th Anniversary
Ascent Capital Management has been an active member of the NIBA since we were established in 2011. The NIBA provides several tools to assist firms to maintain compliance with many of the regulatory changes that have become commonplace in our industry. Semi-annual meetings with various speakers on many diverse topics are just some ways that the NIBA helps keep its members up to speed and avoid regulatory issues. New products, changes to AML requirements and Cyber-Security have been some examples of past areas of education. Of course, attendees are encouraged to ask questions at the conclusion of the panel discussion to help their understanding of the topics at hand. Often the NFA participates and are always very accommodating to answer...