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Marketing Strategy: Customer Segmentation
When I am talking with a friend or colleague who wants to kickstart their marketing efforts, my approach is “simpler is better”. It’s a lot like getting off the couch and back into the gym. Often the best way is to start simple and then build up from there. So, what I’d like to suggest to you as a NIBA member firm is to get started with SEGMENTATION of your contacts and customers. Imagine the difference in experience for a commodities trader who receives an email promoting opening an account. In the first email, it has a general header that seems to focus on equity indexes and has several forex symbols shown. In the second example, the entire header is...
Relationship Based Trading
This segment will discuss the various ways a firm can utilize relationship based trading. That means trading using blocks, crosses or pre-execution. Each offer their own unique benefits to the end customer and broker. Panelists are actual market participants giving perspective on both sides of the transaction.
Chris Abraham - Geneva Trading
Brian Fletcher - Rice Dairy
Marketing Tools Available to the IB/CTA
There are many marketing tools that are available. CME Group has a wealth of tools available for your business to utilize. This discussion is focused on raising awareness of these tools and how your firm, your brokers and your customers can all potentially benefit from incorporating some of these tools into your toolbox.
Michelle Petersen, CME Group
Industry Tools
Did you know the FIA has online tools available to help in various aspects of a brokerage firm? This segment will highlight those tools and present an opportunity to learn more about what FIA has developed.
Darwin Regehr, FIA
If you have not already registered for this year's conference you can do so here while space is still available:
NIBA Conference Registration